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Marketing Trends - 2016

FORMAT: PDF EPUB MOBI
DATA DE LANÇAMENTO: 2015
TAMANHO POR ARQUIVO: 6,3
ISBN: 9788576802747
LÍNGUA: PORTUGUÊS
AUTOR: Souza,Francisco Alberto Madia
PREÇO: GRATUITO

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Este livro é o resultado de um trabalho sistemático e permanente do corpo de consultores do Madiamundomarketing, mapeando, rastreando, compilando, organizando e analisando informações com o objetivo de identificar as mais importantes tendências do marketing e dos negócios para os próximos anos, com base nas informações publicadas e divulgadas em todo o mundo no correr dos anos de 2014 e 2015.Essas tendências estão lastreadas nas movimentações e performances empresariais e sempre ilustradas, neste livro, através de ¿cases¿ essenciais e relevantes para todas as empresas em atuação no Brasil, assim como para o ensino das melhores práticas do marketing nas Escolas e Universidades. Seu conteúdo conta com a colaboração inestimável de todos os alunos do MBA em Marketing da Madia Marketing School, no processo de discussão, validação e seleção dessas tendências.

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